LaCroix was on screen, but the contract fell short.
Discloses the ad: says it is an ad or sponsored· Not disclosed: no “ad” or “sponsored” said or shown on screen
1 of 3 contract terms missed. Meta’s SAM 3.1 boxed every “drink can” in all 248 frames; Meta’s Muse Spark checked each against your photo and confirmed the LaCroix product.
Pay or hold · a recommendation, you decide
Hold $300: ask Peter to fix one thing
Nothing here moves money; you pay as you normally do.
Disclose the sponsorship, with #ad on screen or by saying it is sponsored
Contract check
Fell short · 1 of 3 terms missed
Follow-up agent
Hold · Peter's Reel missed required ad disclosure with no ad or sponsored detected
Your call
Not made yet · the recommendation above stands
Muse Spark with tools · you approve anything sent
Follow-up agent
No password needed on this example report. It reads the stored results; nothing is sent to the creator. Approving a re-cut link needs the demo password.
Peter's Reel met screen time and brand mention but missed the required ad disclosure. I've drafted a note asking for the fix and queued a re-cut request, with payout set to hold.
Both the note and the re-cut request are waiting for your approval before anything goes out.
Agent’s call: hold · Peter's Reel missed required ad disclosure with no ad or sponsored detected
Waiting for you: a re-cut request
Peter's Reel missed ad disclosure with no ad or sponsored said or shown, needs re-cut adding disclosure
Anyone with the link can view this report and its proof clip.
Contract
Select a term to play its proof.
Not metDiscloses the ad: says it is an ad or sponsoredNot disclosed: no “ad” or “sponsored” said or shown on screenMuse Spark read it as: #ad on screen, or “ad” / “sponsored” said aloudNothing on screen or heard to play for this term.
Timeline
Drag to scrub. Select the timeline, then use the arrow keys or Space.Drag sideways to scrub, or tap a moment to jump there.
0:000:050:100:16.5
On screen· SAM 3.1
Said aloud· Voice Transcribe
First seen 0:00.0
Longest run 16.5 s
Boxes on the video come from SAM 3.1 tracking “drink can”. Lime is counted.
Screen time
Objects checked
SAM 3.1 tracked them; Muse Spark checked each against the brief. Look-alikes it rejected and objects it could not make out are shown for transparency and never count.
Reference photoMuse Spark compared each find with this photo.
Said aloud
Heard by Muse Voice Transcribe. Select one to hear it.
Disclosure
Whether the video says it is an ad: heard by Muse Voice Transcribe, or read on screen by Muse Spark in up to 10 sampled frames (#ad, “Sponsored”, #partner).
Not disclosedNothing heard that says it is an ad, and no #ad or sponsorship label read on screen.
SAM 3.1 is billed per frame ($0.20 per 1,000); Muse Spark and Voice Transcribe count the fixed amount the budget reserves per call ($0.02 / $0.01), not the billed amount.
Measured frame by frame on 11 test Reels as delivered, against labels a person checked: precision 98.4%, recall 91.1%. Precision is the share of the seconds Screen-Time counted that really showed the product; recall is the share of the seconds the product really showed that it counted.
Run receiptEvery Meta API call behind this report: 6 calls · $0.050 billed + $0.070 reserved · 37.7 s of model time
1Upload the video for SAM 3.12.0 s · $0.000Files APIIn: 2.1 MB MP4, 15 fpsOut: file id received
2Track “drink can”18.1 s · $0.050sam-3.1In: the 248-frame video, prompt “drink can”Out: 248 frames processed, 1 object tracked
3Check object 1 against the product5.9 s · $0.020 reservedmuse-spark-1.3In: 3 crops of the object + the product photo + the descriptionOut: match, clear
4Listen for the brand2.7 s · $0.010 reservedmuse-voice-transcribe-1.0In: 16.5 s of 16 kHz audio, keywords: LaCroix, La CroixOut: 2 speech turns, 58 words
5Turn the contract into checkable rules4.0 s · $0.020 reservedmuse-spark-1.3In: 3 terms in plain EnglishOut: 3 of 3 checkable
6Read on-screen #ad labels5.0 s · $0.020 reservedmuse-spark-1.3In: 10 frames, weighted to the openingOut: no disclosure on screen
Every frame at 15 fps (the video is re-encoded to 15 fps first)
Run
peter-2026-11-03T06:08:57.373Z · Nov 3, 6:08 AM UTC
Cost
SAM 3.1 is billed per frame ($0.20 per 1,000); Muse Spark and Voice Transcribe count the fixed amount the budget reserves per call ($0.02 / $0.01), not the billed amount.
A test campaign run by Screen-Time with friends, who agreed to be shown. Not affiliated with, sponsored or endorsed by LaCroix or Poppi; their names and cans belong to their owners.
